Co-Founder & CEO
Branded
Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies, and fan events globally.
Branded owns and operates the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. Branded also co-produces the YouTube FanFest and is a Global Partner with Google on the world’s largest touring live celebration of online content. Branded also created It’s a Girl Thing.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.
Most importantly, Branded really enjoys making it matter for everyone they work with.
Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies, and fan events globally.
Branded owns and operates the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. Branded also co-produces the YouTube FanFest and is a Global Partner with Google on the world’s largest touring live celebration of online content. Branded also created It’s a Girl Thing.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.
Most importantly, Branded really enjoys making it matter for everyone they work with.
We'd love to hear from you!
1802, Winsome House, 73 Wyndham Street, Central, Hong Kong
+852 2167 8040
Branded creates ‘Live Media that Matters’, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” series of B2B festivals.
Music Matters is the pioneer music industry event in the Asia Pacific region featuring conferences, an international music festival and creative academies. For more information on the music festival visit www.musicmatters.asia
Digital Matters is where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment.
Sports Matters is an Asia-focused event for those with a vested interest in what the future of the industry will look like, who and what is driving it, and how the region contributes to the global sports business.
Held in partnership with the World Federation of Advertisers and Ogilvy & Mather, Marketing Matters convenes the top marketing executives from the Asia Pacific region to discuss the future of marketing.
An exclusive, high level “Gaming 101” introduction to this industry, Gaming Matters connects Gamers and gaming/media industry business leaders with gaming startups, advertisers, ad agencies and digital media platforms.
Our partners included:
They don’t.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
What they call me:
Em, ELF.
Job description:
Phone switchboard, agony aunt, corporate diplomat, secretary, fixer, purse strings, backstop & sometimes COO.
What I really do:
Lead the Singapore Brandenistas, HR, Operations & Finance, our YouTube FanFest Global Partnership & try to keep Jasper in check.
Watch out for:
My close protection agent, Agatha.
Sponsorship opportunities.
Mamfa.
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Suks.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Send resume.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Everything production.
Rox
Support in event production elements
EVERYTHING
The girl with crazy hair colour
Event Production
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
Remain calm.
“Don’t ask, don’t get.”
Program and Speakers.
Sheilz
Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more
Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud
My big earring days - I mean business!
Kristen
Communicate, operate, facilitate!
Anything I’m asked.
“You only live once, but if you do it right, once is enough!”
Anything event related.
What they call me:
Mett (making fun of my Kiwi accent)
Job description:
Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.
What I really do:
Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.
Watch out for:
Me getting up for a sing at the wrap party.
Favourite Saying:
Some days you run up the hill, other days you crawl. As long as you're moving, you're alright.
Charms
Strategically creating and distributing content across Branded's different social networks
Customer service
Sleep is for the dead.
Social media... or cat videos
Zoe
Assist Suki (eg.record invoice or payments) and general operation
Everything
General Operation
Vinnie
Sponsorship Business Development + Brand Partnership Marketing + Activation
I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate
Only way to find out is to TRY before you BUY
Gina 'Dalai' Lama
Work closely with the talent and production teams to produce the highest quality entertainment for the world over.
Everything and anything that I can help with!
Contact me for: Production related queries
JenBen
Making sure events are a commercial success.
Hustle
Hate something, change something, make something better
Partnership and sponsorship opportunities
What they call me:
The Millennial
Job Description:
Talent & Marketing Executive, Update YTFF Website & help out with anything i can!
What I really do:
Bring down the average age of the office
