Founder & CEO
Branded
Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.
Specialising in the media, entertainment and sports industries in Asia, Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.
Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.
CONNECTIONS With an extensive global business network built over two decades Branded connects businesses, brands, talent and consumers
CONTENT Branded’s award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s music, sports, gaming and online entertainment industries, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded also produced the SuperGamerFest, is the founding partner of the YouTube FanFest and a production partner to global brands, media companies and organisations including Intel, WPP, Grab, Unilever, Singtel, Globe Telecom and Zee.
COMMUNITIES Branded serves the connection and information needs of executives and professionals interested in APAC’s entertainment and media sectors by developing digital platforms that engage our audiences all year round.
Our partners included:
Donut
Setting corporate strategy and steering the ship.
Annoy everyone. A lot
"No one looks back on their life and remembers the nights they had plenty of sleep".
What they call me:
Em, ELF.
Job description:
Agony aunt, interpreter, diplomat, secretary, fixer, purse strings, backstop and sometimes traditional COO.
What I really do:
Juggle juggle, juggle, do and try to make it matter.
Watch out for:
my "might bite" days
Mamfa.
Artist relations & program curation for our Music Matters Live Series, plus oversee regional artist relations across various Branded projects.
The above, plus ALOT of whitelisting
What I am known for Feeding Nips
A good HITT fix & Netflix drama
Suks.
Finance and operations
Day to day accounting and reporting of financial performance for Branded events and owned entities. Also support sales, marketing and events teams in coordination.
Staff no. 3 of Branded
Send resume.
Rox
Production and Project Management
Select conference menu 🙂
The girl with crazy hair colour
Event Production
Run Branded
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
Remain calm.
“Don’t ask, don’t get.”
Program and Speakers.
Sheilz
Creator/Speaker Relations and Programme Curation across Branded's B2B & B2C Projects
Manage relationships and ensure everyone is happy
You learn something new everyday!
Zoe
Assist Suki (eg.record invoice or payments) and general operation
Everything
General Operation
Vinnie
Sponsorship Business Development + Brand Partnership Marketing + Activation
I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate
Only way to find out is to TRY before you BUY
Namaste HOM, G-Lam.
Marketing planning and delivery for all live properties
Make things look pretty
My karaoke skills 😀
Libs, Liberace
Liaise with strategic partners, help to organise sponsorships
Sales - making sure all of our customers are happy!
Coffee, Hiking, Netflix
Anything regarding Sponsorships/ Commercial Partnerships
Production and Project Management for Branded’s global projects.
Bringing Order To Chaos