Co-Founder & CEO
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
Founded in 2002 and listed as a top 10 Event Marketing Agency by Marketing Magazine, Branded designs, markets, sells and produces events by, with and for the Asian media, sports and entertainment industry.
We'd love to hear from you!
1802, Winsome House, 73 Wyndham Street, Central, Hong Kong
+852 2167 8040
All That Matters is the only Business2Business2Fan event in Asia that covers all entertainment verticals; music, digital, sponsorship and social media.
Music Matters is the pioneer music industry event in the Asia Pacific region featuring conferences, international music festival and creative academies.
Digital Matters is where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment.
Sports Matters is an Asia-focused event for those with a vested interest in what the future of the industry will look like, who and what is driving it, and how the region contributes to the global sports business.
Held in partnership with the Asian Sponsorship Association, Sponsorship Matters is the premier event in the region that examines the commercial development of the sponsorship industry in Asia.
Branded has been very fortunate to have worked with and advised a number of the world's leading brands and entertainment companies including Coca-Cola, X-Box, Hard Rock, Visa, Omega, Motorola and more.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
Finding the funds for the events that matter.
Chat a lot.
Throwing fantastic fancy dress parties.
Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.
I turn ideas into successful events!
I love cooking and I think about food constantly.
I am the winner of a TV cooking competition and magazine food columnist.
Programme & Speakers.
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Charmian (it's not that hard "char-mee-ann").
Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).
is a lot of chair dancing in the office.
Xanadu, second album - The Village People.
Speaker and programme enquiries.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Selling Matters of Importance
Anything that requires a bit of height
Turning down Pharrell on-stage
Delegate & supporter sales
Admin and Marketing support.
Take people's money at the registration desk.
Picking the right birthday cake.
Invoices & Payment
Head of audience development.
Using a lot of digital devices.
Making the team practice some French recollection from high school.
News, muse and reviews.
Support in event production elements
Anything they ask me to
I am a 100% homebody and was addicted to online games (no joke).
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Definitely not a morning person but music can energize me.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Hong Kong Dog Rescue.
Snack QC (quality control). Security
What I really do:
Snack patrol. Sleep.
Mess with my human homies. Disturb me during naps.
I've come a long way from the pound and I ain't looking back.
Lamma Animal Protection
Psychiatrist at Branded.
What I really do:
Give cuddles. Sleep.
Tell me I'm not cute.
Liberte, Egalite, Beyonce
Lu or Bezza
Part of the money making machine when it comes to things that matter
Finding the best happy hour spots in town
New business and sponsorship opportunities.
Help put together the programme and look after the speakers.
Anything and everything
Being the baby of the Branded Family