It’s a Girl Thing announces its heading to Manila with a fantastic line up!

It’s a Girl Thing announces its heading to Manila with a fantastic line up!

‘It’s a Girl Thing’ – An event to inspire and unite young women

Press Launch Thursday, September 21, 2017

Festival, Saturday, November 18, 2017

IAGT Logo Pink-01


“It was an event that was created to help bring together and inspire young women and i was so honoured to be a part of this as I felt it is something I am all about, I was raised by an amazing woman who helped shape me into who I am today, and maybe in some way I could pass this along………….I’ve never believed that my race or gender have ever defined what I am capable of and I don’t think anyone should’


Claire Marshall (heyclaire), IAGT Singapore, September 2016


“…honestly one of the greatest things to happen in my life.” An IAGT fan from Singapore


“I believe that one of the best ways to stay inspired is by inspiring and empowering the people around you, so this is going to be an incredible opportunity for all of us to grow and learn – including myself. So I can not wait to share my story with you, and I’ll see you there!”


Bethany Mota, Coming to the IAGT stage, Philippines, November 2017


Manila, 21 September 2017– Brought to you by Branded and Globe Live, It’s a Girl Thing, is a world-class festival designed to inspire, educate and empower teenage girls whilst celebrating the privilege of being a young woman.

Having launched in Singapore to huge critical and fan acclaim (92% rated IAGT “Totally Awesome”^), It’s A Girl Thing’s next stop on the global #itsagirlthing tour is Manila, Philippines.

The format is part live show and part experiential festival including fan meet and greets, workshops and brand experiences aligned with the spirit and themes of the event. Fans will be invited to join international social stars and celebrities Bethany Mota, Remi Cruz and Niomi Smart along with locals Janina Vela, Kiana Valenciano, Pamela Swing, Abby Asistio, Renee Dominique and Riva Quenery (plus more to be announced!) for the Filipina launch of an inspirational platform of self-discovery that explores what it is to be a girl, a shared experience of ideas on how to turn dreams into a reality. The multicultural and inclusive event empowers women as a united community; promotes positive personal development and explores key social issues such as anti-bullying, positive body image, racism, cultural challenges and opportunities, self-worth and the expectations of the future.

Bringing teen passions such as music, arts, media, fashion, health, beauty and wellbeing to life, It’s a Girl Thing ignites the flame with the opportunity to meet and listen to stories of inspiration told by people who have made a career and life journey out of inspiring others.

The sensational line up of the live show includes international and local artists taking to the stage and delivering insightful performances with their distinctive personalities. Through self-curated content, social stars will be sharing personal stories, knowledge, and experiences to empower and educate their fans on what it takes to be successful in today’s socially connected world.

A message from Branded CEO: Jasper Donat, Co-Founder and CEO of Branded shares his excitement for It’s a Girl Thing,

“Following the success of YouTube FanFest, we decided to launch It’s a Girl Thing which takes this concept to a whole new level, empowering teenage girls and addressing key social issues that affect them. Being a teenager in today’s society is tough so after a successful pilot event in Singapore, we are thrilled to be bringing It’s a Girl Thing to Manila.” He emphasises that “it is all about the experience. Embarking on a journey of self-discovery in search of their dreams and to truly understand themselves with their favourite social stars will definitely be fun and educational at the same time.”

About our partner: “We are thrilled to be working with Globe Live, who are our co-producer for the events in Manila. The festival will be held at the Globe Iconic Store, an open-space venue in Bonifacio Global City with the press launch taking place at Ibiza Beach Club, BGC. The press launch is intended to introduce the It’s a Girl Thing brand and concept to the teenage girls of Manila, providing a teaser of what to expect at the live festival in November and encouraging them to join the IAGT community.”

“The rise of original content creators have given the youth of today more individuals to look up to and gain inspiration from. Together with platforms like YouTube, creators now have a venue to reach a global audience. Having them all come together in an event like It’s a Girl Thing allows us to bring some of the best vloggers closer to their fans so they can spark positivity to more girls here in Manila. Not only will the girls meet their favorite creators, but we are proud to also shed light on significant topics particularly cyber wellness,” shares Joe Caliro, Globe Senior Advisor for Creative Marketing and Multimedia Business.

Caliro adds that, “this is definitely a start of our strong collaboration with Branded as we bring young girls more encouraging and inspirational activities”.



YouTube superstar and entrepreneur Bethany Mota has become one of the most powerful voices in social and new media. Today, Mota’s YouTube channel has more than 10 million subscribers, and her videos have been viewed close to a billion times. Having grown into a true trendsetter, she also has three million dedicated followers on Twitter and five million followers on Instagram, to total a combined social audience of more than 22 million. Bethany is a designer, entrepreneur, and was named two years in a row by Time Magazine as one of the most influential teens in the world and interviewed the President of the United States. Mota can also add Author to her long list of accomplishments, having released her first book “Make Your Mind Up”, in June 2017. What’s next for this digital superstar?


Remi Cruz, aka Miss Remi Ashten or Remlife, is a Southern California native with a zest for life. As a lifestyle creator, Remi is one of the fastest growing influencers and bloggers in the space.  Remi is proud to be a Korean/American, and encourages her viewers to enjoy life and spread confidence. Remi’s DIY have landed her spots on The Today Show and Pop Sugar, and she has her own tutorials on the Good Housekeeping Website.  She’s been featured on the covers of Trend Magazine and Local Wolves. She cares a lot about social good and has worked with organizations such as the Thirst Project and DoSomething.Org, and has partnered with a number of impressive brands such as Ikea, Skype, Acuvue, and Tresemme. Remi is currently developing a couple of secret projects for her fans.


With wellness, mindfulness and a balanced lifestyle at the forefront of everything she does, Niomi Smart is a lifestyle blogger who inspires a global audience to look, live and feel better. From sharing her own plant-based recipes and easy-to-adopt fitness regimes to her natural makeup, beauty routines and simple chic fashion, Niomi’s YouTube channel, Instagram and blog are the perfect one-stop place for all things smart living. Niomi has amassed a loyal audience of more than 1.7 million followers on her YouTube channel and 1.8 million followers on her Instagram. Her popular video series ‘What I Eat In A Day’ inspired Niomi to write her own healthy recipe book ‘Eat Smart’, which was released in September2016.


Janina is an 18-year old Youtube and Social Media Influencer. She started at 15 and three years after, has grown her Youtube channel to more than 350,000 subscribers. Janina loves everything connected to beauty, fashion and music. She makes videos on make-up tutorials, DIY’s, and vlogs on her teen adventures. She won Top Beauty Vlogger in the recent Asia Influence award held in Kuala Lumpur, Malaysia.

She is a Disney Ambassador and is the newest host for Disney 365. Her passion is to be a positive influence to her generation, to inspire them to be confident in their own skin and encourage them to be beautiful inside out.


Pamela Swing’s every video is an endless happy conversation. This Thomasian vlogger shares facts about herself, hauls, challenges, daily vlogs and other remarkable experiences. There is no doubt that she is one of the awesome Pinay YouTubers to turn to when it comes to giving the ultimate good vibes.


Kiana Valenciano was seven when she bagged Awit Awards’ Best Christmas Recording and Best Child Recording Artist trophies for a song her father, Philippine music icon Gary V, composed. Fast forward to 2017, she has won several music awards and has created her own music brand with songs she co-wrote like “Circles”, chart-topping “Does She Know” and soon-to-be-released “Misfits.” Known online as @kianavee, she was chosen by the Australian makeup brand, BYS, to be their first Filipina brand endorser as she is a beautiful performing and recording artist and has amassed a sizeable following because of her unique fashion style.


Abby Asistio is a singer, songwriter and a TV host. She has produced and composed songs like “Tagpuan”. As a host she was part of TV5’s “Tekno Trip” with KC Montero. She is also an advocate of Alopecia Areata. The disease struck her when she was 4, and she has continuously been campaigning for awareness.  In 2012, she was one of the ten finalists  of  Dove’s Real  Beauty campaign. In 2013, Abby was chosen as one of the 30 young achievers under 30 by Meg Magazine. Recently, she was invited to meet Mark Zuckerberg during Facebook’s 12 Friends Day Anniversary.


Singer/ songwriter Renee Dominique is an uprising artist who is known for her music and beautifully created videos on YouTube that features her unique voice and style in covering the classic music of the Beatles, Carpenters and many other hits.  Her talent in music, gives her millions of views on songs that inspired and touched the hearts of people of all ages, throughout Asia, America and many parts of the world.

She is into acting, dancing, vlogging and is invited to different events for inspirational talks. Her recent trip to New York gave her the opportunity to share love, and service to reach out to homeless girls in a Transformation Camp. Reneé Dominique is also a part of the StarMagic family of ABS_CBN and currently working on her Music Album that features her Original Songs.


Riva Quenery is out to conquer the world! The girl next door with the sizzling showbiz career is well on her way. One of today’s most prominent online influencers, this gorgeous millennial can dance, act, and create content that charms and captivates her many many followers.

Adding to this already exciting lineup for the November festival will be a host of talented and motivational international, regional and local talent. These stars will be announced over the coming months in the lead up to the event on November 19, 2017.

The launch of It’s a Girl Thing in Manila marks the beginning of encouraging all teenage girls to “Empower themselves through ideas. To challenge themselves by learning something new. And to have fun!”.


Issued for and on behalf of Branded Ltd


For media and event enquiries, please contact:

Scott Munro (Sponsorship enquiries) at

Kristen Bowen (Event enquiries) at


Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the Global Partners and Co-Producers for the YouTube FanFest, the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee’s wrist.

We excel in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

Most importantly, we really enjoy making it matter for everyone we work with.



Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit  Follow us on Twitter: and Facebook:



All That Matters from the week of May 1-5, 2017

All That Matters from the Music, Sport, Gaming, Online, Marketing industries. A brief of the top articles that caught our attention this week at Branded. 
All That Matters from the week of May 1-5, 2017

Click here if Tencent Music’s IPO plan, MassiveMusic, Singapore at Glasto, the expansion of concert halls and Russia’s new Spotify rival matter to you:

Click here if the 2023 World Cup, ICC’s possible Olympic bid, Singapore’s F1 future, AFL and eSports and Australia’s Melbourne United playing a basketball game in China matter to you:

Click here if the size of the video games business, what drives Apple in China, Acer’s growth area, where the gaming industry should advertise and the study of games matter to you:

Click here if Twitter’s growth, Apple’s size, FOX’s new streaming app, APAC’s mobile landscape and Asia’s digital life matter to you:

Click here if influencer marketing, Playstation’s VR marketing, Bloomberg News for Twitter, the biggest media spenders and why the CGO is key matter to you:

Please send news that you think matters to for consideration.Copyright © BRANDED LTD 2017, All rights reserved. |
Singapore | Hong Kong

Social Matters Insiders: ROI of Social Media Marketing

Once a fringe phenomenon, social media has been quickly integrated into the core of digital marketing. However, the same top level queries endure: How to use the medium most effectively and efficiently? How should brands account for the return on investment (ROI) in social and digital marketing? How much does content strategy factor into successful social marketing? These questions were the focus of a recent Insiders Roundtable discussion held as part of Social Matters in Hong Kong.

Hosted by the Financial Times and Branded, the Insiders Roundtable saw senior marketers from prominent global brands share their ideas in a frank debate encouraged by the organiser’s pledge of anonymity for the participants. With names, formalities and affiliations left at the door, the discussion quickly honed in and three major insights emerged.


1. Define how you will calculate ROI internally

Increasingly, marketers are asked to account for their spending and investments in social media and digital marketing. For those who question “what is the ROI?”, one needs to define the metrics to measure the results.

The regional marketer of a leading car brand suggested proving the ROI of social marketing internally by defining “how much our company wants to spend to keep someone’s attention. This metric can be used to compare the value of viewership, across traditional paid media and online.” Therefore when mapping the value of digital vs traditional media spending for stakeholders internally, digital and social media spending become very valuable as marketers are able to capture someone’s attention for a similar amount of time as a TVC, but at a lower cost.

In addition to this viewpoint, the Head of Marketing at a leading bank told us that they question whether social media needs to have an ROI. “Social media is ‘free’ compared to conventional advertising, the investment is much lower therefore any return is a plus.” She went on to point out that at the bank, they “look at social (media) uniquely and we don’t think of it like every other advertising spend”.

From an agency perspective, one participant argued that “it is impossible for social media to have an ROI in isolation. It needs to be part of a wider marketing ecosystem and the greatest strength of social media is establishing relevant conversations with customers”. This unique aspect of social media adds value for marketers, since it enables brands to turn viewers into fans and advocates.

For some brands, digital and social marketing is used for increasing brand awareness and for others, it is to increase positive sentiments. Therefore defining the metrics that matter to your brand, using KPIs that internal stakeholders understand will enable you to gather support to “prove” the value of social and digital initiatives.


2. Make content that is tailored to the platform

Consumer consumption habits are changing: social now resides on smartphones and videos are watched on the go. When creating content, brands need to take into account how your content is going to be viewed.

Audiences may be happy to watch a 10 minute story on TV or at a desktop, but similar content viewed online or on mobile would need to be much shorter and the production quality need not be as high. One marketer from a major American news organisation was “excited by having a cheaper way of producing breaking news stories” compared to typical multi-crew professional set-up used for TV.

All of the participants agreed that on digital the expectation is for content to be entertaining and educational. “It requires a different quality from conventional TVCs” suggested a leading mobile device marketer. Social media platforms enable brands to have a widespread distribution channel to engage with new audiences. Short-form videos enable brands to create “stories and visuals that can be shared”, said one major global publisher.

Fast moving brands are creating content that fits with their brand identity, cheaply and quickly. A value-add for brands to create videos is the data that the video provides regarding its viewers. Brands are able to analyse data about its audience as a route to creating relevant content, allowing brands to discover what consumers want and what they care about. A senior member of the content creation team for an auto manufacturing company suggested that “viewership data has informed our social content strategy”.

All participants agreed that if integrated in an overall marketing strategy, short-form videos and user generated content can be a hugely beneficial outlet for customer engagement.


3. Pay attention to your fans

For many industries such as alcohol, tobacco and NGOs, there are strict regulations around marketing. For brands that are restricted on mainstream media, social media has become a valuable listening tool to understand more about its consumers.

For a senior marketer in a major tobacco company, “most of our activities are in social media listening instead of creating content. This type of listening enables us to gather insightful information about what people think of our brand”.

Additionally, a leading beer brand suggested that they focus on “food and wine pairings” and a great deal of their content is created by the consumers. Further, they have seen consumers build online communities and forums around their favourite alcohol brand, “those in the communities are very loyal, these are the people that give you a lot of sales – proving the ROI of social media marketing”.

Further, even though NGOs do not have the same legal restrictions on marketing compared to alcohol/tobacco brands, they navigate a tricky social media landscape. Increasingly, Facebook and Twitter accounts that are personifying animals are being shut down. A member of the digital marketing team in a charity asserted that “we want to move away from the traditional ways of getting donors and into online. But we have received a lot of backlash from this”. They suggested that the NGO has learnt a great deal about what works for them, based on the instant feedback from social media.

It is clear that for certain brands, social media has opened up new opportunities to gain feedback from fans. It has also opened up ways of monitoring brand sentiments and cultivating loyal fans to drive ROI.

The questions of value and ROI will be resolved—there’s too much at stake for them not to be. Clearly, social has brought challenges as well as many opportunities for innovation. The brand or agency that figures out how to measure and prove the value of social media across all sectors and audiences will enjoy a significant victory.


If you would like to be part of our the next invite-only “Matters” InSights series roundtable, please email Kelly on