It’s a Girl Thing announces its heading to Manila with a fantastic line up!

It’s a Girl Thing announces its heading to Manila with a fantastic line up!

‘It’s a Girl Thing’ – An event to inspire and unite young women

Press Launch Thursday, September 21, 2017

Festival, Saturday, November 18, 2017

IAGT Logo Pink-01


“It was an event that was created to help bring together and inspire young women and i was so honoured to be a part of this as I felt it is something I am all about, I was raised by an amazing woman who helped shape me into who I am today, and maybe in some way I could pass this along………….I’ve never believed that my race or gender have ever defined what I am capable of and I don’t think anyone should’


Claire Marshall (heyclaire), IAGT Singapore, September 2016


“…honestly one of the greatest things to happen in my life.” An IAGT fan from Singapore


“I believe that one of the best ways to stay inspired is by inspiring and empowering the people around you, so this is going to be an incredible opportunity for all of us to grow and learn – including myself. So I can not wait to share my story with you, and I’ll see you there!”


Bethany Mota, Coming to the IAGT stage, Philippines, November 2017


Manila, 21 September 2017– Brought to you by Branded and Globe Live, It’s a Girl Thing, is a world-class festival designed to inspire, educate and empower teenage girls whilst celebrating the privilege of being a young woman.

Having launched in Singapore to huge critical and fan acclaim (92% rated IAGT “Totally Awesome”^), It’s A Girl Thing’s next stop on the global #itsagirlthing tour is Manila, Philippines.

The format is part live show and part experiential festival including fan meet and greets, workshops and brand experiences aligned with the spirit and themes of the event. Fans will be invited to join international social stars and celebrities Bethany Mota, Remi Cruz and Niomi Smart along with locals Janina Vela, Kiana Valenciano, Pamela Swing, Abby Asistio, Renee Dominique and Riva Quenery (plus more to be announced!) for the Filipina launch of an inspirational platform of self-discovery that explores what it is to be a girl, a shared experience of ideas on how to turn dreams into a reality. The multicultural and inclusive event empowers women as a united community; promotes positive personal development and explores key social issues such as anti-bullying, positive body image, racism, cultural challenges and opportunities, self-worth and the expectations of the future.

Bringing teen passions such as music, arts, media, fashion, health, beauty and wellbeing to life, It’s a Girl Thing ignites the flame with the opportunity to meet and listen to stories of inspiration told by people who have made a career and life journey out of inspiring others.

The sensational line up of the live show includes international and local artists taking to the stage and delivering insightful performances with their distinctive personalities. Through self-curated content, social stars will be sharing personal stories, knowledge, and experiences to empower and educate their fans on what it takes to be successful in today’s socially connected world.

A message from Branded CEO: Jasper Donat, Co-Founder and CEO of Branded shares his excitement for It’s a Girl Thing,

“Following the success of YouTube FanFest, we decided to launch It’s a Girl Thing which takes this concept to a whole new level, empowering teenage girls and addressing key social issues that affect them. Being a teenager in today’s society is tough so after a successful pilot event in Singapore, we are thrilled to be bringing It’s a Girl Thing to Manila.” He emphasises that “it is all about the experience. Embarking on a journey of self-discovery in search of their dreams and to truly understand themselves with their favourite social stars will definitely be fun and educational at the same time.”

About our partner: “We are thrilled to be working with Globe Live, who are our co-producer for the events in Manila. The festival will be held at the Globe Iconic Store, an open-space venue in Bonifacio Global City with the press launch taking place at Ibiza Beach Club, BGC. The press launch is intended to introduce the It’s a Girl Thing brand and concept to the teenage girls of Manila, providing a teaser of what to expect at the live festival in November and encouraging them to join the IAGT community.”

“The rise of original content creators have given the youth of today more individuals to look up to and gain inspiration from. Together with platforms like YouTube, creators now have a venue to reach a global audience. Having them all come together in an event like It’s a Girl Thing allows us to bring some of the best vloggers closer to their fans so they can spark positivity to more girls here in Manila. Not only will the girls meet their favorite creators, but we are proud to also shed light on significant topics particularly cyber wellness,” shares Joe Caliro, Globe Senior Advisor for Creative Marketing and Multimedia Business.

Caliro adds that, “this is definitely a start of our strong collaboration with Branded as we bring young girls more encouraging and inspirational activities”.



YouTube superstar and entrepreneur Bethany Mota has become one of the most powerful voices in social and new media. Today, Mota’s YouTube channel has more than 10 million subscribers, and her videos have been viewed close to a billion times. Having grown into a true trendsetter, she also has three million dedicated followers on Twitter and five million followers on Instagram, to total a combined social audience of more than 22 million. Bethany is a designer, entrepreneur, and was named two years in a row by Time Magazine as one of the most influential teens in the world and interviewed the President of the United States. Mota can also add Author to her long list of accomplishments, having released her first book “Make Your Mind Up”, in June 2017. What’s next for this digital superstar?


Remi Cruz, aka Miss Remi Ashten or Remlife, is a Southern California native with a zest for life. As a lifestyle creator, Remi is one of the fastest growing influencers and bloggers in the space.  Remi is proud to be a Korean/American, and encourages her viewers to enjoy life and spread confidence. Remi’s DIY have landed her spots on The Today Show and Pop Sugar, and she has her own tutorials on the Good Housekeeping Website.  She’s been featured on the covers of Trend Magazine and Local Wolves. She cares a lot about social good and has worked with organizations such as the Thirst Project and DoSomething.Org, and has partnered with a number of impressive brands such as Ikea, Skype, Acuvue, and Tresemme. Remi is currently developing a couple of secret projects for her fans.


With wellness, mindfulness and a balanced lifestyle at the forefront of everything she does, Niomi Smart is a lifestyle blogger who inspires a global audience to look, live and feel better. From sharing her own plant-based recipes and easy-to-adopt fitness regimes to her natural makeup, beauty routines and simple chic fashion, Niomi’s YouTube channel, Instagram and blog are the perfect one-stop place for all things smart living. Niomi has amassed a loyal audience of more than 1.7 million followers on her YouTube channel and 1.8 million followers on her Instagram. Her popular video series ‘What I Eat In A Day’ inspired Niomi to write her own healthy recipe book ‘Eat Smart’, which was released in September2016.


Janina is an 18-year old Youtube and Social Media Influencer. She started at 15 and three years after, has grown her Youtube channel to more than 350,000 subscribers. Janina loves everything connected to beauty, fashion and music. She makes videos on make-up tutorials, DIY’s, and vlogs on her teen adventures. She won Top Beauty Vlogger in the recent Asia Influence award held in Kuala Lumpur, Malaysia.

She is a Disney Ambassador and is the newest host for Disney 365. Her passion is to be a positive influence to her generation, to inspire them to be confident in their own skin and encourage them to be beautiful inside out.


Pamela Swing’s every video is an endless happy conversation. This Thomasian vlogger shares facts about herself, hauls, challenges, daily vlogs and other remarkable experiences. There is no doubt that she is one of the awesome Pinay YouTubers to turn to when it comes to giving the ultimate good vibes.


Kiana Valenciano was seven when she bagged Awit Awards’ Best Christmas Recording and Best Child Recording Artist trophies for a song her father, Philippine music icon Gary V, composed. Fast forward to 2017, she has won several music awards and has created her own music brand with songs she co-wrote like “Circles”, chart-topping “Does She Know” and soon-to-be-released “Misfits.” Known online as @kianavee, she was chosen by the Australian makeup brand, BYS, to be their first Filipina brand endorser as she is a beautiful performing and recording artist and has amassed a sizeable following because of her unique fashion style.


Abby Asistio is a singer, songwriter and a TV host. She has produced and composed songs like “Tagpuan”. As a host she was part of TV5’s “Tekno Trip” with KC Montero. She is also an advocate of Alopecia Areata. The disease struck her when she was 4, and she has continuously been campaigning for awareness.  In 2012, she was one of the ten finalists  of  Dove’s Real  Beauty campaign. In 2013, Abby was chosen as one of the 30 young achievers under 30 by Meg Magazine. Recently, she was invited to meet Mark Zuckerberg during Facebook’s 12 Friends Day Anniversary.


Singer/ songwriter Renee Dominique is an uprising artist who is known for her music and beautifully created videos on YouTube that features her unique voice and style in covering the classic music of the Beatles, Carpenters and many other hits.  Her talent in music, gives her millions of views on songs that inspired and touched the hearts of people of all ages, throughout Asia, America and many parts of the world.

She is into acting, dancing, vlogging and is invited to different events for inspirational talks. Her recent trip to New York gave her the opportunity to share love, and service to reach out to homeless girls in a Transformation Camp. Reneé Dominique is also a part of the StarMagic family of ABS_CBN and currently working on her Music Album that features her Original Songs.


Riva Quenery is out to conquer the world! The girl next door with the sizzling showbiz career is well on her way. One of today’s most prominent online influencers, this gorgeous millennial can dance, act, and create content that charms and captivates her many many followers.

Adding to this already exciting lineup for the November festival will be a host of talented and motivational international, regional and local talent. These stars will be announced over the coming months in the lead up to the event on November 19, 2017.

The launch of It’s a Girl Thing in Manila marks the beginning of encouraging all teenage girls to “Empower themselves through ideas. To challenge themselves by learning something new. And to have fun!”.


Issued for and on behalf of Branded Ltd


For media and event enquiries, please contact:

Scott Munro (Sponsorship enquiries) at

Kristen Bowen (Event enquiries) at


Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the Global Partners and Co-Producers for the YouTube FanFest, the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee’s wrist.

We excel in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

Most importantly, we really enjoy making it matter for everyone we work with.



Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit  Follow us on Twitter: and Facebook:



All That Matters from the week of May 1-5, 2017

All That Matters from the Music, Sport, Gaming, Online, Marketing industries. A brief of the top articles that caught our attention this week at Branded. 
All That Matters from the week of May 1-5, 2017

Click here if Tencent Music’s IPO plan, MassiveMusic, Singapore at Glasto, the expansion of concert halls and Russia’s new Spotify rival matter to you:

Click here if the 2023 World Cup, ICC’s possible Olympic bid, Singapore’s F1 future, AFL and eSports and Australia’s Melbourne United playing a basketball game in China matter to you:

Click here if the size of the video games business, what drives Apple in China, Acer’s growth area, where the gaming industry should advertise and the study of games matter to you:

Click here if Twitter’s growth, Apple’s size, FOX’s new streaming app, APAC’s mobile landscape and Asia’s digital life matter to you:

Click here if influencer marketing, Playstation’s VR marketing, Bloomberg News for Twitter, the biggest media spenders and why the CGO is key matter to you:

Please send news that you think matters to for consideration.Copyright © BRANDED LTD 2017, All rights reserved. |
Singapore | Hong Kong

The Darwinism of Digital Marketing – 3 Insights to Survive the Millennial Age

Image © iMediaConnection

Image © iMediaConnection

In the words of Charles Darwin, “It is not the strongest or the most intelligent who will survive but those who can best manage change.” An enormous shift in the way we use, produce and consume video content is forcing the marketing world to rapidly reassess, restructure and evolve. As part of the Singapore Media Festival, the MDA and Branded hosted a Chatham House discussion with a group of 21 leading digital ‘‘insiders” from major agencies, technology brands and content owners to discuss the future of video.

Three major “M’s” leap out as crucial to consider in the conquest for content success: Millennials, Mindset and Money.

Although almost constantly active online, a new cohort of unruly, digital savvy, content hungry “millennials” are proving difficult to engage with. Indifferent to traditional TV broadcasting and advertising, they are forcing brands to re-evaluate their marketing spend and strategies. Constantly shifting their interests, their craving: 52 weeks of novel, engaging content online on demand and 24/7 streaming. Problem: current entertainment companies are not well set up to provide content cost effectively and efficiently at the fast pace a fractured, diverse audience of consumers demands it, ‘binge-watching’ only intensifies this problem. Top Tip: capitalising on new content consumption habits requires new ways of producing ‘fast content’, to maintain relevance to an audience that are the big sweet spot spenders of the future.

These changing consumption habits and advances in technology have called for a shift in mindset of brand marketers pushing them to make the transition from advertiser to content creator. Problem: it appears increasingly hard to know how to make your content stand out in the mass of new content published every day. The consumers of today demand companies to be more creative. Top Tip: Relinquish control over content and allow consumers to choose what they like and react to it. Foster talent, listen to audiences to tailor your storytelling and learn from experimentation. successful video campaigns involve tailoring content to fit their key product offering, providing content to consumers that is relevant and timely with value for the consumer.

Nevertheless, a major issue was how to produce content that makes money, justifying the cost of production? Increasing numbers of advertisers are no longer interested in banner ads and pre-roll on a website with a lot of traffic, they want creative content solutions that connect their brands to the publishers’ audience. Problem: not only are branded content solutions more costly to produce, many content owners are not sure how to monetise the content they already have. There is a growing gap between the cost of serving advertisers’ needs and the amount of advertising revenue this generates. Top tip: stick to a solid business model and strategy – big budgets are not everything, smart targeting of content can also count for millions. Remain relevant and connect in a human way to avoid digital fatigue.

Overall, we found that marketers are optimistic about the opportunity that online video represents. The way we view, consume and create content is changing but sometimes nothing beats the face to face sale and the reassurance of the human touch… at least not yet anyway!

By Kelly Yau and Libby Adam.


If you would like to be part of our the next invite-only “Matters” InSights series roundtable, please email Kelly on