Welcome to the Branded Blog! Branded creates ‘Live Media that Matters’, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” series of B2B festivals.
 
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VIDCON CONTINUES GLOBAL EXPANSION WITH  FIRST EVER VIDCON ASIA SUMMIT IN SINGAPORE THIS DECEMBER

VIDCON CONTINUES GLOBAL EXPANSION WITH FIRST EVER VIDCON ASIA SUMMIT IN SINGAPORE THIS DECEMBER

VidCon’s signature Industry Track to feature as part of the Singapore Media Festival

 

Singapore – July 12, 2019 – VidCon, the world’s largest celebration of online video and digital creators, is headed to Singapore for its first VidCon Asia Summit. The two-day event will be held from December 3-4, 2019 at the Raffles City Convention Centre, Singapore.

 

VidCon was founded by the Vlog Brothers, veteran YouTube creators Hank and John Green and was acquired by Viacom in 2018. VidCon’s flagship event, VidCon US, kicked off its 10th anniversary on July 10 in Anaheim, California. VidCon London is set to return in February 2020 following its successful debut earlier this year, while VidCon Australia which is taking place in Melbourne this September, is in its third year.

 

The VidCon Asia Summit, being staged in association with the Singapore Media Festival hosted by the Infocomm Media Development Authority (IMDA), will introduce VidCon’s signature Industry Track to the Asian market. Programming will comprise a variety of keynotes from global industry leaders coupled with hands-on workshops focused on growing an audience and revenue in the fast-paced Asian online video marketplace. VidCon Asia will include panel discussions about working with online video platforms, brand case studies and learnings, algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments, along with a deep-dive on social video trends across Asia, and much more. VidCon Asia will be produced by Branded, owners of the award winning All That Matters festival.

 

Mark Whitehead, President and Managing Director, Viacom International Media Networks Asia Pacific, said, “As a media company that is dedicated to creating entertainment and experiences for our fans while bringing value for our partners, we are extremely excited to launch VidCon in Asia. Singapore is the perfect location for us to make our debut in the region – it is a vibrant media hub with a solid digital infrastructure and strong support from bodies such as the IMDA. Through VidCon, we are creating not just a forum, but also a platform and playground for anyone who is passionate about digital content, and will further fuel the growth of the online video universe.”

 

“As we celebrate VidCon’s tenth anniversary, we are excited to continue expanding our global footprint and introduce our VidCon format to the Asian market. Asia is one of the most creative cultural hubs in the world and we expect a diverse group of creators, brands and platforms to come together and shape the future of online video,” said Jim Louderback, General Manager of VidCon. “Our foray into Asia, coupled with our return to London, further solidifies our international presence and commitment to honour those making an impact on the digital world.”

 

“VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content. Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought leadership for the region. We are heartened that Singapore continues to be recognised as the preferred MICE destination for first-in-Asia shows, offering the platforms for innovation, growth and opportunities,” said Andrew Phua, Director of Exhibitions and Conferences, Singapore Tourism Board.

 

The longer-term ambition is to expand the VidCon Asia Summit and bring VidCon’s signature three-track programme to the market, expanding beyond the Industry Track with the addition of the Community Track and the Creator Track. The Community Track is a hugely popular festival connecting fans with their favourite online video creators and fellow fans across parties, panels, meet and greets, concerts and more; the Creator Track is a showcase for creators and experts to educate their peers and the industry about online video, how to break into the industry and build an online brand, and strategies to meet and collaborate with fellow creators.

 

In the past year alone, VidCon has welcomed more than 100,000 attendees and industry guests to events staged in the US, UK and Australia. VidCon plays host to a wide variety of interactive experiences, live music performances, panels with experts and content creators, one-on-one chats, meet and greets between fans and creators, innovative brand activations, selfie moments and much more.

 

In addition to connecting the world’s top digital creators with their biggest fans, VidCon assembles senior executives from the world’s top digital platforms including YouTube, Facebook, Instagram, Pinterest, Twitter, Twitch, Snapchat, TikTok, Weibo, Tencent and more.

 

About VidCon

VidCon US, VidCon Australia and VidCon London are the world’s largest events for fans, creators, executives, and brands who are passionate about online video and building diverse communities. Across the three events, VidCon will host more than 100,000 attendees, in aggregate, via a variety of live on-stage performances, panels, fireside chats, interactive experiences, fan and creator meet-and-greets, innovative brand activations and more. VidCon’s flagship show, VidCon US, celebrates its 10th Anniversary in 2019.

 

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

 

About Branded

Founded in 2002 and recently acquired by Dentsu Aegis Network, Branded is recognised as a top 10 Event Marketing Agency in Asia by Marketing Magazine. Branded produces live events, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies, and fan events globally including the award winning “Matters” series (Sports, Digital, Marketing, Gaming and Music Matters). Branded is also a Global Partner of YouTube FanFest and created It’s a Girl Thing, an empowerment platform and touring festival for teenage girls.

 

MEDIA CONTACTS

Charmaine Huet

Viacom International Media Networks

t: +65 6420 7240

charmaine.huet@vimn.com

 

Yvette Yeo

Viacom International Media Networks

t: +65 6420 7154

yvette.yeo@vimn.com

 

 

SOCIAL MEDIA HANDLES

 

VidCon Asia

Twitter                         https://twitter.com/VidConAsia

Instagram                    https://www.instagram.com/vidcon/

FaceBook                    https://www.facebook.com/VidCon/

LinkedIn                      https://www.linkedin.com/company/vidcon/

 

Singapore Media Festival

Twitter                         @imdasg

FaceBook                    IMDA / #SGMediaFest

LinkedIn                      IMDA

 

It’s a Girl Thing announces its heading to Manila with a fantastic line up!

It’s a Girl Thing announces its heading to Manila with a fantastic line up!

‘It’s a Girl Thing’ – An event to inspire and unite young women

Press Launch Thursday, September 21, 2017

Festival, Saturday, November 18, 2017

IAGT Logo Pink-01

 

“It was an event that was created to help bring together and inspire young women and i was so honoured to be a part of this as I felt it is something I am all about, I was raised by an amazing woman who helped shape me into who I am today, and maybe in some way I could pass this along………….I’ve never believed that my race or gender have ever defined what I am capable of and I don’t think anyone should’

 

Claire Marshall (heyclaire), IAGT Singapore, September 2016

 

“…honestly one of the greatest things to happen in my life.” An IAGT fan from Singapore

 

“I believe that one of the best ways to stay inspired is by inspiring and empowering the people around you, so this is going to be an incredible opportunity for all of us to grow and learn – including myself. So I can not wait to share my story with you, and I’ll see you there!”

 

Bethany Mota, Coming to the IAGT stage, Philippines, November 2017

 

Manila, 21 September 2017– Brought to you by Branded and Globe Live, It’s a Girl Thing, is a world-class festival designed to inspire, educate and empower teenage girls whilst celebrating the privilege of being a young woman.

Having launched in Singapore to huge critical and fan acclaim (92% rated IAGT “Totally Awesome”^), It’s A Girl Thing’s next stop on the global #itsagirlthing tour is Manila, Philippines.

The format is part live show and part experiential festival including fan meet and greets, workshops and brand experiences aligned with the spirit and themes of the event. Fans will be invited to join international social stars and celebrities Bethany Mota, Remi Cruz and Niomi Smart along with locals Janina Vela, Kiana Valenciano, Pamela Swing, Abby Asistio, Renee Dominique and Riva Quenery (plus more to be announced!) for the Filipina launch of an inspirational platform of self-discovery that explores what it is to be a girl, a shared experience of ideas on how to turn dreams into a reality. The multicultural and inclusive event empowers women as a united community; promotes positive personal development and explores key social issues such as anti-bullying, positive body image, racism, cultural challenges and opportunities, self-worth and the expectations of the future.

Bringing teen passions such as music, arts, media, fashion, health, beauty and wellbeing to life, It’s a Girl Thing ignites the flame with the opportunity to meet and listen to stories of inspiration told by people who have made a career and life journey out of inspiring others.

The sensational line up of the live show includes international and local artists taking to the stage and delivering insightful performances with their distinctive personalities. Through self-curated content, social stars will be sharing personal stories, knowledge, and experiences to empower and educate their fans on what it takes to be successful in today’s socially connected world.

A message from Branded CEO: Jasper Donat, Co-Founder and CEO of Branded shares his excitement for It’s a Girl Thing,

“Following the success of YouTube FanFest, we decided to launch It’s a Girl Thing which takes this concept to a whole new level, empowering teenage girls and addressing key social issues that affect them. Being a teenager in today’s society is tough so after a successful pilot event in Singapore, we are thrilled to be bringing It’s a Girl Thing to Manila.” He emphasises that “it is all about the experience. Embarking on a journey of self-discovery in search of their dreams and to truly understand themselves with their favourite social stars will definitely be fun and educational at the same time.”

About our partner: “We are thrilled to be working with Globe Live, who are our co-producer for the events in Manila. The festival will be held at the Globe Iconic Store, an open-space venue in Bonifacio Global City with the press launch taking place at Ibiza Beach Club, BGC. The press launch is intended to introduce the It’s a Girl Thing brand and concept to the teenage girls of Manila, providing a teaser of what to expect at the live festival in November and encouraging them to join the IAGT community.”

“The rise of original content creators have given the youth of today more individuals to look up to and gain inspiration from. Together with platforms like YouTube, creators now have a venue to reach a global audience. Having them all come together in an event like It’s a Girl Thing allows us to bring some of the best vloggers closer to their fans so they can spark positivity to more girls here in Manila. Not only will the girls meet their favorite creators, but we are proud to also shed light on significant topics particularly cyber wellness,” shares Joe Caliro, Globe Senior Advisor for Creative Marketing and Multimedia Business.

Caliro adds that, “this is definitely a start of our strong collaboration with Branded as we bring young girls more encouraging and inspirational activities”.

IT’S A GIRL THING FULL LINEUP FOR NOVEMBER

BETHANY MOTA

YouTube superstar and entrepreneur Bethany Mota has become one of the most powerful voices in social and new media. Today, Mota’s YouTube channel has more than 10 million subscribers, and her videos have been viewed close to a billion times. Having grown into a true trendsetter, she also has three million dedicated followers on Twitter and five million followers on Instagram, to total a combined social audience of more than 22 million. Bethany is a designer, entrepreneur, and was named two years in a row by Time Magazine as one of the most influential teens in the world and interviewed the President of the United States. Mota can also add Author to her long list of accomplishments, having released her first book “Make Your Mind Up”, in June 2017. What’s next for this digital superstar?

REMI CRUZ

Remi Cruz, aka Miss Remi Ashten or Remlife, is a Southern California native with a zest for life. As a lifestyle creator, Remi is one of the fastest growing influencers and bloggers in the space.  Remi is proud to be a Korean/American, and encourages her viewers to enjoy life and spread confidence. Remi’s DIY have landed her spots on The Today Show and Pop Sugar, and she has her own tutorials on the Good Housekeeping Website.  She’s been featured on the covers of Trend Magazine and Local Wolves. She cares a lot about social good and has worked with organizations such as the Thirst Project and DoSomething.Org, and has partnered with a number of impressive brands such as Ikea, Skype, Acuvue, and Tresemme. Remi is currently developing a couple of secret projects for her fans.

NIOMI SMART

With wellness, mindfulness and a balanced lifestyle at the forefront of everything she does, Niomi Smart is a lifestyle blogger who inspires a global audience to look, live and feel better. From sharing her own plant-based recipes and easy-to-adopt fitness regimes to her natural makeup, beauty routines and simple chic fashion, Niomi’s YouTube channel, Instagram and blog are the perfect one-stop place for all things smart living. Niomi has amassed a loyal audience of more than 1.7 million followers on her YouTube channel and 1.8 million followers on her Instagram. Her popular video series ‘What I Eat In A Day’ inspired Niomi to write her own healthy recipe book ‘Eat Smart’, which was released in September2016.

JANINA VELA

Janina is an 18-year old Youtube and Social Media Influencer. She started at 15 and three years after, has grown her Youtube channel to more than 350,000 subscribers. Janina loves everything connected to beauty, fashion and music. She makes videos on make-up tutorials, DIY’s, and vlogs on her teen adventures. She won Top Beauty Vlogger in the recent Asia Influence award held in Kuala Lumpur, Malaysia.

She is a Disney Ambassador and is the newest host for Disney 365. Her passion is to be a positive influence to her generation, to inspire them to be confident in their own skin and encourage them to be beautiful inside out.

PAMELA KRISTEN SWING

Pamela Swing’s every video is an endless happy conversation. This Thomasian vlogger shares facts about herself, hauls, challenges, daily vlogs and other remarkable experiences. There is no doubt that she is one of the awesome Pinay YouTubers to turn to when it comes to giving the ultimate good vibes.

KIANA VALENCIANO

Kiana Valenciano was seven when she bagged Awit Awards’ Best Christmas Recording and Best Child Recording Artist trophies for a song her father, Philippine music icon Gary V, composed. Fast forward to 2017, she has won several music awards and has created her own music brand with songs she co-wrote like “Circles”, chart-topping “Does She Know” and soon-to-be-released “Misfits.” Known online as @kianavee, she was chosen by the Australian makeup brand, BYS, to be their first Filipina brand endorser as she is a beautiful performing and recording artist and has amassed a sizeable following because of her unique fashion style.

ABBY ASISTIO

Abby Asistio is a singer, songwriter and a TV host. She has produced and composed songs like “Tagpuan”. As a host she was part of TV5’s “Tekno Trip” with KC Montero. She is also an advocate of Alopecia Areata. The disease struck her when she was 4, and she has continuously been campaigning for awareness.  In 2012, she was one of the ten finalists  of  Dove’s Real  Beauty campaign. In 2013, Abby was chosen as one of the 30 young achievers under 30 by Meg Magazine. Recently, she was invited to meet Mark Zuckerberg during Facebook’s 12 Friends Day Anniversary.

RENEE DOMINIQUE

Singer/ songwriter Renee Dominique is an uprising artist who is known for her music and beautifully created videos on YouTube that features her unique voice and style in covering the classic music of the Beatles, Carpenters and many other hits.  Her talent in music, gives her millions of views on songs that inspired and touched the hearts of people of all ages, throughout Asia, America and many parts of the world.

She is into acting, dancing, vlogging and is invited to different events for inspirational talks. Her recent trip to New York gave her the opportunity to share love, and service to reach out to homeless girls in a Transformation Camp. Reneé Dominique is also a part of the StarMagic family of ABS_CBN and currently working on her Music Album that features her Original Songs.

RIVA QUENERY

Riva Quenery is out to conquer the world! The girl next door with the sizzling showbiz career is well on her way. One of today’s most prominent online influencers, this gorgeous millennial can dance, act, and create content that charms and captivates her many many followers.

Adding to this already exciting lineup for the November festival will be a host of talented and motivational international, regional and local talent. These stars will be announced over the coming months in the lead up to the event on November 19, 2017.

The launch of It’s a Girl Thing in Manila marks the beginning of encouraging all teenage girls to “Empower themselves through ideas. To challenge themselves by learning something new. And to have fun!”.

###

Issued for and on behalf of Branded Ltd

 

For media and event enquiries, please contact:

Scott Munro (Sponsorship enquiries) at scott@branded.live

Kristen Bowen (Event enquiries) at kristen@branded.live

ABOUT BRANDED

Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the Global Partners and Co-Producers for the YouTube FanFest, the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee’s wrist.

We excel in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. We are an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

Most importantly, we really enjoy making it matter for everyone we work with.

 

ABOUT GLOBE

Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph.  Follow us on Twitter: http://twitter.com/talk2Globe and Facebook: http://facebook.com/GlobePH.

 

 

All That Matters from the week of May 1-5, 2017

All That Matters from the Music, Sport, Gaming, Online, Marketing industries. A brief of the top articles that caught our attention this week at Branded. 
All That Matters from the week of May 1-5, 2017

Click here if Tencent Music’s IPO plan, MassiveMusic, Singapore at Glasto, the expansion of concert halls and Russia’s new Spotify rival matter to you:

Click here if the 2023 World Cup, ICC’s possible Olympic bid, Singapore’s F1 future, AFL and eSports and Australia’s Melbourne United playing a basketball game in China matter to you:

Click here if the size of the video games business, what drives Apple in China, Acer’s growth area, where the gaming industry should advertise and the study of games matter to you:

Click here if Twitter’s growth, Apple’s size, FOX’s new streaming app, APAC’s mobile landscape and Asia’s digital life matter to you:

Click here if influencer marketing, Playstation’s VR marketing, Bloomberg News for Twitter, the biggest media spenders and why the CGO is key matter to you:

Please send news that you think matters to news@branded.asia for consideration.Copyright © BRANDED LTD 2017, All rights reserved.
marketing@branded.asia | allthatmatters.asia
Singapore | Hong Kong

All That Matters from the week of April 17-21, 2017

All That Matters from the Music, Sport, Gaming, Online, Marketing industries. A brief of the top articles that caught our attention this week at Branded. 
All That Matters from the week of April 17-21, 2017

Click here if Japanese bands & games, what music festivals reveal about the live industry, streaming music, Spotify for Artists and profitability of streamed music in Asia matter to you:

Click here if eSports at the Asian Games, Taiwan’s new venue, Formula One & CAA, AirAsia’s new sports initiative and Hong Kong’s ability to host world cycling events matter to you:

Click here if NBA’s deal with PlayON, One Championship’s gaming tie up, how games can transform the world, Tencent’s “WeGame” storefront and Blizzard’s EStadium matter to you:

Click here if Asian startups, stardom through live streaming, the new addition to Singapore’s tech boom, AI and China’s digital media matter to you:

Click here if Touristly’s new investment, P&G’s digital innovation centre, Dentsu Aegis’ latest purchase, affiliate marketing in Asia and Google’s planned ad-blocking feature matter to you:

Please send news that you think matters to news@branded.asia for consideration.

Copyright © BRANDED LTD 2017, All rights reserved.
marketing@branded.asia | allthatmatters.asia
Singapore | Hong Kong

All That Matters from the week of March 20-24, 2017

All That Matters from the music, online, sports, marketing and gaming industries. A brief of the top articles that caught our attention this week at Branded. 
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THIS WEEK’S TRENDS
All That Matters from the week of March 20-24, 2017

Click here if Spotify and record labels, Sony Music and anime, China’s hottest boyband, Singaporean car-aoke musicians and Pakistan’s music play in Australia matter to you:

Click here if the new F1, German clubs in China, the latest on Southampton FC, baseball in Japan and the Tokyo 2020 golf venue news matter to you:

Click here if Tencent’s profits, app usage in India, websites in under a minute, live broadcasting app Kuaishou and tackling Asia’s final technology frontier matter to you:

Click here if Alibaba and mobile gaming, games publisher profits of 978%, Women in Gaming, Asia’s first reality lounge and mobile eSports matter to you:

Click here if marketing in the digital age, Otterbox in China, 3PG Tigers’ move into e-commerce, adidas’ latest tech venture and Disney as Master Marketer matter to you:

Please send news that you think matters to news@branded.asia for consideration.

Copyright © BRANDED LTD 2017, All rights reserved.
marketing@branded.asia | allthatmatters.asia
Singapore | Hong Kong